Culture experiences

To truly understand a place, you need to connect with its people. Every destination on our map has a culture (or cultures) all its own, and if you let it, that culture will open your mind and transform your trip. Whether you’re chanting with monks in Bhutan, sharing stories with the vibrant people of South America, learning ancient traditions from Ethiopia’s intriguing tribes, or taking part in a centuries-old tea ceremony in Japan, our cultural experiences offer the chance to really get under the skin of a new destination – and you’ll leave with memories that will last long after you’ve unpacked your bags.

Explore Shirakawago's iconic grass houses

In Shirakawago, a UNESCO World Heritage Site, you'll be enchanted by the traditional gassho-zukuri farmhouses, some over 250 years old. These houses, named for their steep thatched roofs resembling praying hands, are a testament to architectural ingenuity against heavy snow. Exploring inside one, you'll get a real sense of historic rural life in Japan's mountains – a journey back in time. This village is not just a destination; it's a living museum of Japanese heritage.