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Destinations

Where to go in Hokkaido

Japan's northernmost major island is a place of deep and beautiful contrasts, transforming from endless acres of colourful blooms into a snowy wonderland, season by season. With a relatively sparse population, Hokkaido is the place to go to escape the hustle and bustle of Japan's metropolises. A vast expanse of virgin forest, the Daisetsuzan National Park is a sanctuary for wildlife including brown bears, Ezo red fox and the splendid Blakiston's fish owl; and offers endless hiking possibilities. Then there's Sapporo, the region's capital, known for its festive food scene - be sure to partake in its fantastic seafood and local brews, beautiful parks and the renowned Snow Festival.

Sapporo

A unique northern city at its most beautiful and enchanting under a blanket of snow.

Set against a ridge of undulating mountains, a sprawling city rises quite unexpectedly. The capital of Hokkaido, Japan's northernmost island, Sapporo is a city of great contrasts. By day, visitors meander amongst its broad, tree-lined boulevards and art-filled parks, before the evening erupts with neon lights throughout the city; stop for a glass of Sapporo's famous beer, paired with succulent seafood or Genghis Khan (Jingisukan), a favourite local mutton dish. You can even take a look around the Sapporo Beer Museum, which is housed in a brewery dating back to the Meiji period. Sapporo's biggest claim to fame is its annual Snow Festival, when the city transforms into a winter wonderland filled with ice and snow sculptures. The city is also a gateway to many of Hokkaido's outdoor pursuits like hiking, skiing and soaking in bubbling hot springs — the view is sensational.

Akan-Mashu National Park

A land of glorious lakes and volcanic wonders in in the wilds of northern Japan.

Nestled on the northern island of Hokkaido, Akan-Mashu National Park is a spectacular vision of volcanic hot springs, pristine forests, and crystal-clear lakes. This untouched wilderness is home to the magnificent Lake Akan, famous for its marimo (algae balls) and breathtaking vistas. The park offers a whole host of outdoor activities such as hiking, canoeing, and winter sports, alongside opportunities to immerse yourself in the culture of the indigenous Ainu people. From the mysterious, fog-laden Lake Mashu to the active volcanoes that shape this landscape, Akan-Mashu is a testament to nature's artistry and power.

Shiretoko Peninsula

A wild frontier where the untouched reaches of Japan meet their icy pinnacle.

Where the northeastern tip of Hokkaido juts out into the Okhotsk Sea, the Shiretoko Peninsula is characterised by its dramatic, untamed beauty and natural phenomena. Recognised as a UNESCO World Heritage Site, it boasts a rich ecosystem where unique wildlife dwells including rare birds and brown bears — it is one of the few places where you can easily spot them! One of the best (and only) ways to see the northernmost coastline is by cruise where you can take in the breathtaking scenery and even spot orcas that frequent its waters. The peninsula is famous for its hot springs, waterfalls, lakes and the unique phenomenon of drift ice that can be observed in winter. Shiretoko is an ideal destination for those seeking to explore the great outdoors, offering activities from hiking and wildlife viewing to icebreaker ship cruises.

Daisetsuzan

Where nature carves a majestic, unrelenting realm of soaring cliffs & heavenly vistas.

Located in the heart of Hokkaido, Daisetsuzan National Park is Japan’s largest national park, often referred to as the 'Playground of the Gods'. This vast wilderness is a sanctuary encapsulated by rugged mountains, pristine forests, and volcanic landscapes, offering endless opportunities for adventure. The park is a haven for trekkers, wildlife enthusiasts, and anyone seeking solitude amidst nature’s grandeur, especially amidst the splendid Sounkyo Gorge. With its hot springs (and ryokans), crystal-clear lakes, and the earliest arrival of autumn colours in Japan, Daisetsuzan is a testament to the raw beauty and seasonal diversity of Japan.

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