What to do in Shashemene

Tucked away in Ethiopia's Great Rift Valley, Shashemene pulses with cultural rhythms unlike anywhere else in the country. Wander through this unique town where Rastafarian culture thrives, having flourished since Emperor Haile Selassie granted land to those seeking to return to their spiritual homeland. Strike up conversations with residents in the Rastafarian community, where vibrant street art and the infectious beats of reggae music create an unexpected Caribbean atmosphere in the heart of Ethiopia. Visit the bustling market to haggle over colorful textiles and sample Ethiopia's aromatic coffee in a traditional ceremony, beans roasted before your eyes. Journey to nearby Lake Awassa for spectacular birdwatching and sunset boat trips, or head into the surrounding countryside where rolling coffee plantations blanket the hills.